The big one comes on June 11, when McDonald’s starts selling bubble tea in McCafé. Bubble tea is a trend drink that originated in Taiwan and is fairly new in Europe. It’s basically sweet tea with fruit syrup and tapioca “boba” pearls or flavored jellies. The bobas or jellies sink to the bottom of the cup and can be sucked up through the straw. With 2 sizes, 3 types of tea, 7 flavors, and 6 flavors of bobas and jellies, there are over 250 combinations possible. Bubble tea is sweet and certainly not low-calorie, but generally contains less sugar than soft drinks. There will be a coupon in the the June coupon booklet if you want to give it a try. 

Bubble tea is the fastest growing segment of the fast food industry and is very popular for 13 to 20 year olds. Bubble tea shops generally import their ingredients. The jellies and bobas for McCafé Bubble Tea are produced in Germany especially for McDonald’s and contain no additives. Bubble tea is a first for McDonald’s in Europe (maybe worldwide?), and if it is successful here we’re sure other countries will follow.

The second change is not so spectacular. Starting June 4 McDonald’s will sell Brötchen for breakfast, three types of normal German Brötchen: Kaiser-, Korn and Laugenbrötchen, either with traditional condiments (butter, jam, honey, Nutella) or as a sandwich. Brötchen have been very successful for McDonald’s Austria and we think they will be here, too. The marketing people call it “local relevance”. We just think that if you want to sell breakfast in Germany, you have to sell what Germans eat for breakfast, so it’s a change we welcome.


 

另類台灣之光、「珍珠奶茶」風行歐美!速食連鎖龍頭麥當勞宣佈,6月11日將在德國推出珍珠奶茶(Bubble Tea)。這也是台灣最具代表性的消暑飲品,首度打進這家全球規模最大的速食連鎖餐廳。 


據了解,德國麥當勞即將推出的泡沫紅茶,有紅茶、綠茶或奶茶3種茶類,可添加檸檬、香草等7種口味,以及百香果凍、荔枝波霸等6種材料的珍珠和果凍,搭配起來種類號稱達250種,每杯價格價格為1.99歐元(約台幣75元)。

麥當勞德國分公司發言人沃爾茨(Micha Wirtz)向媒體表示,全德國的800家McCafé分店,11日將領先各國推出新產品珍珠奶茶,至於其他國家的分店是否跟進,「目前還沒有決定」。

面對麥當勞來勢洶洶也推出珍奶,在德國的奶茶台商表示,想喝真正珍珠奶茶的人,還是會到專賣店來買,「麥當勞開賣,反而順便幫珍珠奶茶打知名度。」

反觀台灣,台灣麥當勞則表示,台灣是珍珠奶茶的發源地,市場競爭激烈,是否要在門市導入珍珠奶茶,內部還要再研究。(記者黃以敬、楊雅民)