The big one comes on June 11, when McDonald’s starts selling bubble tea in McCafé. Bubble tea is a trend drink that originated in Taiwan and is fairly new in Europe. It’s basically sweet tea with fruit syrup and tapioca “boba” pearls or flavored jellies. The bobas or jellies sink to the bottom of the cup and can be sucked up through the straw. With 2 sizes, 3 types of tea, 7 flavors, and 6 flavors of bobas and jellies, there are over 250 combinations possible. Bubble tea is sweet and certainly not low-calorie, but generally contains less sugar than soft drinks. There will be a coupon in the the June coupon booklet if you want to give it a try. 

Bubble tea is the fastest growing segment of the fast food industry and is very popular for 13 to 20 year olds. Bubble tea shops generally import their ingredients. The jellies and bobas for McCafé Bubble Tea are produced in Germany especially for McDonald’s and contain no additives. Bubble tea is a first for McDonald’s in Europe (maybe worldwide?), and if it is successful here we’re sure other countries will follow.

The second change is not so spectacular. Starting June 4 McDonald’s will sell Brötchen for breakfast, three types of normal German Brötchen: Kaiser-, Korn and Laugenbrötchen, either with traditional condiments (butter, jam, honey, Nutella) or as a sandwich. Brötchen have been very successful for McDonald’s Austria and we think they will be here, too. The marketing people call it “local relevance”. We just think that if you want to sell breakfast in Germany, you have to sell what Germans eat for breakfast, so it’s a change we welcome.


另類台灣之光、「珍珠奶茶」風行歐美!速食連鎖龍頭麥當勞宣佈,6月11日將在德國推出珍珠奶茶(Bubble Tea)。這也是台灣最具代表性的消暑飲品,首度打進這家全球規模最大的速食連鎖餐廳。 


麥當勞德國分公司發言人沃爾茨(Micha Wirtz)向媒體表示,全德國的800家McCafé分店,11日將領先各國推出新產品珍珠奶茶,至於其他國家的分店是否跟進,「目前還沒有決定」。